Oura agreed to acquire AI-native primary-care company Counsel Health for $625 million in cash, subject to adjustments, expanding its healthcare offering beyond wearable-based insights. Counsel combines a chat-based medical experience with access to licensed physicians, and its service was integrated into the Oura app in June. The companies plan to broaden the partnership across preventive, acute, specialty and chronic care. Counsel CEO Muthu Alagappan will become Oura’s chief clinical AI officer, joining with the company’s 70 employees. Counsel will continue serving existing and new enterprise partners, while Oura seeks growth amid rising competition from RingConn and Ultrahuman. The deal is expected to close before the end of 2027. Oura postponed its potential IPO of up to $2.2 billion indefinitely, citing uncertainty in the IPO market. The company reported quarterly revenue of $533 million for the period ended Sept. 30, up 153% year over year, and fiscal 2026 revenue of approximately $1.75 billion, up 92%.