Binance co-founder and co-CEO He Yi said the exchange’s legal department will support female employees targeted by unfounded sexualized rumors and fabricated scandals. In an X post on November 11, 2026, she described smear campaigns affecting women across the crypto sector, including Binance staff, BNB ecosystem project leads, women at competing firms and key opinion leaders who have worked with Binance. Two Binance employees, Sisi and 丫丫, were linked to previous incidents involving derogatory rumors and invasive references to personal items and imagery; some such references reportedly appeared in mainstream media. He Yi urged the industry to remove accounts spreading gender-based misinformation and said women should be judged on merit and professional performance. The announcement extends her earlier advocacy for gender equality through institutional legal backing, while Binance also presents itself as a fair and transparent workplace for women. The move is a workplace and governance initiative rather than a token, product or trading announcement, and no other firm was reported to have adopted a similar policy. It has no immediate market implications, although the research findings suggest such measures could influence corporate reputation and talent recruitment over time.