Hugo Boss CEO Daniel Grieder will leave the German fashion group at his own request on January 1, 2027, with David Epstein, Frasers Group's chief brand partnerships officer, appointed as his successor. Epstein will take charge after managing brand partnerships across Frasers' sport, premium and luxury divisions since 2024. Frasers became Hugo Boss's largest shareholder earlier this year and secured majority control in October by raising its stake above 50%, months after the Hugo Boss board rejected its 2 billion euro takeover bid. Michael Murray, Frasers' chief executive and Mike Ashley's son-in-law, was appointed chairman of Hugo Boss's supervisory board in September and will serve alongside Epstein. Ashley owns 74% of Frasers, which is using its Hugo Boss investment as part of a broader expansion into premium and luxury retail, including stakes in Burberry, Mulberry, Asos and Boohoo and its recent £40 million acquisition of Harvey Nichols out of administration. Frasers previously bought Matches in late 2023 before placing the retailer into administration less than three months later.