Cafe24 said on the 13th that it will hold the Expand 2027 e-commerce conference at the COEX Grand Ballroom in Gangnam-gu, Seoul, on December 10, and is recruiting participants. The event will present next year’s e-commerce market outlook and growth strategies for online business operators, with artificial intelligence (AI) as its central theme. Cafe24 speakers will address AI-assisted product discovery and purchasing, operational efficiency and new sales opportunities. Additional sessions will cover shop management, marketing, creator commerce and overseas sales. Ran Almagor, CEO of Global-e, will discuss how domestic brands can begin direct international sales through their own online stores. Nine consultation booths operated by Cafe24 and its partners will offer advice on integrated shop management, creator marketing, fast delivery, private-brand development, Alibaba.com sourcing, overseas expansion, international payments, customs duties, shipping and returns, TikTok Shop advertising, and tax accounting.