South Korean retail executives met in Seoul to discuss how the industry can remain competitive as agentic commerce, where AI manages shopping from product discovery through purchase, develops. The Korea Chamber of Commerce and Industry held its 41st Distribution Committee meeting on the 13th at The Grand Lotte in Seoul's Jung district. Participants cited intensifying competition among global platforms and changing consumer behavior, and agreed that domestic retailers need to overhaul their business models and cooperate on infrastructure and AI adoption. Examples included Muse, the personal-assistant AI shopping agent from U.S.-based Meta. KAIST College of Business professor Kim Min-ki said retailers must understand how AI analyzes information and makes purchasing decisions, then optimize their business environments and infrastructure. Priorities include converting on-site data into assets, creating transaction infrastructure that connects with AI, and integrating online and offline services.