South Korean fashion and retail platform operator Musinsa Co. will enter Thailand through an agreement with Central Marketing Group (CMG), an affiliate of the country’s major retail group, to open Musinsa Standard stores. Musinsa said on November 13 that Thailand would become its fifth Southeast Asian market, following the Philippines, Indonesia, Vietnam and Malaysia. The company did not provide an opening timeline, but said Thailand is important to its offline Southeast Asian expansion as younger consumers show growing demand for K-fashion products. Musinsa has similar store agreements in the other four markets, although none has opened there. It operates two Musinsa Store outlets and five Musinsa Standard stores in China, plans its first Musinsa Standard store in Japan next year, and offers about 20,000 South Korean fashion brands online. Its South Korean network includes 49 Musinsa Standard stores and eight Musinsa Store outlets, while about 4,000 brands are available on Musinsa Global, its English-language platform serving 13 strategic markets outside China.