Meta employees are testing Takes, an internal prediction-market app that lets users wager virtual "cred," short for credibility, on questions and event outcomes instead of real money. The app is not public, and whether Meta will release it or when remains unclear. Employees earn cred for correct predictions and lose points for incorrect ones. The Wall Street Journal reported that Takes is being developed as Kalshi and Polymarket gain popularity, particularly among Generation Z; an S&P Global Market Intelligence Kagan survey found that just over 60% of their users were under 35. A Nov. 12 question asked whether former Apple CEO Tim Cook would become Nvidia's next CEO, while a Nov. 13 question sought predictions about the winner of Jeopardy. Earlier reporting identified the project internally as Arena and said Meta CEO Mark Zuckerberg instructed a team to develop it. The project could use Meta's Llama AI model to generate forecasting questions and personalize recommendations for users aged 18–34, with research findings indicating a target of at least 100 million monthly active participants. Takes would follow Forecast, an earlier Meta app launched around 2020–2021 and discontinued in 2022, reportedly because of high operating costs. Meta has also explored potential partnerships with Polymarket and Kalshi, though no agreements have been announced. Meta regularly tests products with employees before public release, and names or features can change during that process.