Hyundai Home Shopping will launch AI-REAL, an artificial intelligence system that produces complete sales broadcasts, on its data home shopping channel Hyundai Home Shopping Plus Shop this month. Regular programming starts at 3:20 p.m. on November 16 with a broadcast selling Jeju Heart Gold Kiwis. The company says the initiative is the first in the home shopping industry to use AI for an entire broadcast, including the host and product introduction videos. AI-REAL generates broadcast audio and video without actual host appearances or camera filming, allowing product information to include visual depictions of agricultural environments and distribution processes that are difficult to show through conventional production. In pre-launch test broadcasts, partner companies cut sample-preparation and video-production costs by more than 80% versus conventional methods, while sales reached 120% of the initial target. Hyundai Home Shopping plans to air AI-produced programs for agricultural, livestock and fishery products at least once a month before expanding into processed foods and household goods, categories with strong demand from small and medium-sized partners. Lim Hyun-tae, head of the Channel Strategy Division at Hyundai Home Shopping, said the system was developed to support mutual growth with those partners and offer customers a differentiated shopping experience, while helping the company accelerate AX, or AI Transformation.