China’s new government plan encourages the use of emerging technologies like AI, VR, blockchain, and the metaverse to create immersive consumer experiences and boost quality consumption.
On November 26, 2025, China's Ministry of Industry and other government agencies released a plan aimed at boosting consumption by utilizing technologies such as AI, VR, the metaverse, and blockchain. The initiative focuses on enhancing consumer experiences and promoting high-quality brand consumption, with an emphasis on platform growth and innovation in digital experiences.