On January 16, BitMine chairman Tom Lee announced a $200 million investment in Beast Industries, making BitMine the company’s largest corporate and strategic investor. The partnership is tied to long-term goals involving Ethereum, decentralized finance (DeFi), and tokenization. Beast Industries, founded by Jimmy Donaldson (MrBeast), previously filed a trademark for “MrBeast Financial” covering cryptocurrency payment, exchange, and DeFi services, and reported over $400 million in 2025 revenue from media, snacks, and merchandise.