X product head and Solana advisor Nikita Bier announced the rollout of a paid promotion disclosure tool on Feb. 22, targeting ads from platforms such as Kalshi and Polymarket.
On Feb. 22, X product head Nikita Bier stated that the platform will launch a paid promotion disclosure feature covering advertisements such as those from Kalshi and Polymarket. Users will be required to label promotional content accurately, and failure to comply will result in account suspension. The move aims to enhance transparency and curb undisclosed advertising on the platform.