Lloyds Banking Group Pilots AI Tool for Customer Investment Decisions

The UK lender is taking part in a live test tied to targeted support as the Financial Conduct Authority (United Kingdom financial regulator) reviews artificial intelligence in financial services.

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Terms & Concepts
  • Artificial intelligence: Computer systems designed to perform tasks that typically require human judgment, such as analyzing data and generating recommendations.
  • Targeted support: A regulated guidance model that aims to help customers make financial decisions without providing full personalized investment advice.
  • Financial Conduct Authority: The United Kingdom financial regulator overseeing conduct and consumer protection across financial services markets.