The global partnership will bring Peloton’s workout and wellness content to Spotify Premium users, expanding distribution for digital fitness programming.
Peloton announced a global partnership with Spotify under which more than 1,400 fitness and wellness classes from Peloton will be made available to Spotify Premium subscribers. The agreement expands Peloton’s reach beyond its own platform and adds structured workout content to Spotify’s subscription offering, reflecting how digital platforms use on-demand content partnerships to broaden user engagement.