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Starbucks Says More Than 80% of Stores Meet Four-Minute Service Goal

Chief Executive Brian Niccol said shorter wait times improved as Starbucks advances scheduled ordering, a feature aimed at making order flow more predictable.

Summary

Starbucks Chief Executive Brian Niccol said more than 80% of the company’s coffee houses are now meeting a four-minute service target. He added that Starbucks expects further improvement as it rolls out scheduled ordering, which lets customers place orders for a planned pickup time and can help smooth store operations and reduce congestion during busy periods.

Terms & Concepts
  • Scheduled ordering: A preorder system that lets customers choose a future pickup time, helping stores manage demand and timing more efficiently.
  • Service target: An internal performance benchmark used to measure how quickly a business completes customer orders or delivers service.