DL News, founded by the DefiLlama team, will shut down at end of May

The crypto media outlet said it could not build a sustainable standalone business and cited declining crypto media traffic as a key factor.

Summary

DL News said it will cease operations at the end of May after failing to establish a sustainable standalone crypto media business. The outlet, founded by the DefiLlama team, attributed the closure in part to declining traffic across crypto media. The announcement points to financial pressure in the digital asset news sector, where advertising and audience cycles often track broader market conditions.

Terms & Concepts
  • DeFi: Decentralized finance, a set of blockchain-based financial services that operate without traditional intermediaries.
  • DefiLlama: A crypto data platform widely used to track decentralized finance activity, including total value locked across protocols.
  • Crypto media traffic: Audience visits and readership metrics for digital asset news websites, often tied to market activity and advertising demand.