Xiaohongshu started a special rectification campaign for certified financial professional accounts on June 3, as reported by Securities Times. The platform said financial certification is limited to institutions holding compliant licenses, underscoring tighter controls on who can present themselves as authorized finance accounts. In the past week, it handled more than 1,500 violating financial professional accounts, and since May it has dealt with 31,000 finance-related violating or unqualified marketing accounts. The move points to broader efforts by major online platforms to curb misleading financial promotion and tighten compliance around regulated financial content.