The Japanese marketplace operator expanded its crypto offering by listing SHIB, giving a broad domestic retail user base direct access to the token.
Mercari has added Shiba Inu, or SHIB, to its cryptocurrency lineup, extending direct access to the token to its 23 million monthly users. The move broadens the Japanese marketplace giant’s digital-asset offering and underscores how consumer internet platforms can widen retail exposure to crypto by integrating token trading into widely used apps.