
The Chinese lifestyle and social media platform is preparing a Hong Kong listing that could come as early as the second half, with advisers in place and investors seeking a valuation above $70 billion.
Xiaohongshu is preparing for a Hong Kong initial public offering that could come as early as the second half of this year, extending earlier reports that it was working toward a listing by year-end. Goldman Sachs and China International Capital Corp have been tapped as advisers, while major investors are seeking a valuation above $70 billion, compared with roughly $50 billion implied by recent private secondary share transactions. The company, founded in 2013, has grown from a shopping-tips app into a lifestyle and commerce platform with more than 400 million monthly active users, and reported profitability that has strengthened investor expectations, with reports saying it posted net income of more than $2 billion last year after its first profit of $500 million on $3.7 billion of revenue in 2023. The potential deal is being closely watched as a test of Hong Kong's revived IPO market and of investor appetite for Chinese consumer technology listings as companies increasingly favor Hong Kong over New York amid regulatory and geopolitical pressures.