CJ Hetherington said the sector could stay fragmented as broker distribution and CFTC oversight support competition, while estimating U.S. sports-betting prediction markets could generate $6 billion to $10 billion in annual revenue over the next decade.
Limitless Labs co-founder and CEO CJ Hetherington said he does not expect a single prediction-market platform to capture overwhelming market share, arguing the business is more likely to resemble offshore perpetual futures than a winner-take-all venue. He said market makers and high-frequency traders typically operate across multiple platforms, which can support liquidity in several venues at once. Distribution may also come from brokers such as Robinhood, Interactive Brokers, and Charles Schwab, rather than being controlled by one native platform. Hetherington also said annual revenue for U.S. sports-betting prediction markets could reach $6 billion to $10 billion over the next decade, while adding that Limitless does not plan to actively pursue that market. He has also argued that CFTC oversight is a competitive advantage because it can reduce contract disputes and improve transparency, according to The Block.