The reported rollout would use conversation-based targeting and involve agencies under Dentsu and Hakuhodo to place ads within chat interactions.
OpenAI plans to introduce advertising for ChatGPT in Japan, with ads tailored to users’ interests as they emerge during conversations, Nikkei reported. The service is expected to work with agencies under Dentsu and Hakuhodo on ad placement and resource coordination, embedding marketing messages into chat interactions so they align with real-time topics and user interests. The move would mark a notable step in monetizing generative AI chat products by turning live dialogue into an advertising surface, an approach that could reshape how digital ads are delivered if adopted more broadly.