Indonesia requires financial influencers to disclose promotions and obtain licenses

New rules extend to social media promotion of financial products, including crypto assets, and let regulators pursue removal of violating accounts or content from platforms.

9h ago

Fact Check

Multiple independent Indonesian financial news outlets (IDN Financials and Viva, plus Kontan in search results) confirm that OJK issued POJK No. 6/2026 on 24 June 2026 establishing a regulatory framework for financial influencers. The regulation mandates disclosure of economic interests/benefits from financial businesses and requires licences or certifications for those giving product recommendations, with specific restrictions on crypto-asset promotion—directly matching the claim. The enforcement and crypto-promotion elements are also corroborated. The convergence of the original CryptoBriefing report with two independent local primary sources on the same regulation number and effective date makes this likely true.

Summary

Indonesia is introducing regulations that require financial influencers to disclose paid promotions and obtain licenses, broadening oversight to social media promotion of financial products including crypto assets. The rules apply to individuals and institutions involved in investor education, stock recommendations, investment advice and product marketing, and give authorities power to seek the removal of accounts or content that violate the framework. The move is aimed at strengthening transparency and protecting retail investors as regulators tighten scrutiny of online financial promotion, where undisclosed endorsements and market commentary can influence trading behavior and contribute to manipulation risks.

Terms & Concepts

crypto assets: Digital tokens or coins treated as investable financial products under the rules.
retail investors: Individual investors trading or investing their own money.
market manipulation: Conduct that distorts prices or trading activity and can mislead investors.