
The proprietary platform could widen DraftKings’ reach by using a federally regulated structure, potentially challenging both established prediction markets and crypto-based rivals.
DraftKings has launched DKeX, a proprietary prediction markets exchange. The move signals an effort to expand beyond traditional sports betting into event-based markets, where users trade on the outcome of future developments. The source says DKeX could reshape prediction markets by leveraging federal regulation for broader reach, putting it in competition with both traditional platforms and crypto-native venues.