
The inquiry follows fresh criticism of Polymarket’s promotional practices and comes months after the platform reopened access to U.S. users through a regulated exchange.
The Commodity Futures Trading Commission has an ongoing, extensive investigation into prediction market platform Polymarket, adding a formal regulatory inquiry to recent scrutiny over the company’s marketing practices. The investigation, first reported by The Wall Street Journal and confirmed to CNBC by a person familiar with the matter, comes more than a week after the Journal reported that Polymarket ran a misleading campaign that made content creators appear to be winning on the platform even though they had not put money down. Polymarket said it is auditing active promotional content to ensure compliance with its standards and with regulatory and legal disclosure requirements. The investigation marks a shift in the company’s regulatory position after earlier CFTC and Department of Justice investigations were dropped without charges in July of last year. Polymarket’s CFTC-regulated U.S. exchange launched in December, and the platform lifted a waitlist for domestic users six weeks ago.