Adobe said U.S. online spending during Amazon's four-day Prime Day period reached $26.4 billion, while Numerator and PMG pointed to smaller household purchases and shallower discounts on Amazon.
U.S. online spending during Amazon.com Inc.'s four-day Prime Day sales period reached $26.4 billion, according to Adobe Inc., narrowly above its earlier $26.3 billion estimate and up 9.3% from last year's event. The sale ended Friday, with Walmart Inc. and Target Corp. running overlapping promotions that also helped lift total online retail spending. Adobe said discounting across retailers was similar to last year, with the deepest markdowns in electronics and apparel at about 24% on average. Shoppers also continued using buy now, pay later credit options, which accounted for 6.6% of all orders, underscoring how closely the event is watched for signals on consumer demand and budget pressure. Other trackers painted a more mixed picture. Numerator said the average household had spent $143 on Amazon during the four days as of 4 p.m. Friday in New York, down 8.3% from a year earlier, with protein shakes, trash bags and cat treats among the top-selling items. PMG said discounts on Amazon were shallower than in last year's sale, while Amazon said it was pleased with the customer response and has cautioned that external Prime Day estimates are often inaccurate.