
As the EU’s July 1 MiCA cutoff takes effect, licensed exchanges are using bonuses and prizes to target users of unlicensed rivals amid uneven authorization across member states.
Approved crypto firms under MiCA, the EU’s Markets in Crypto-Assets rulebook, reached 244 across EU and EEA jurisdictions as of June 29, with Germany leading at 57 firms and France at 26, while Greece, Hungary, Poland, Portugal and Romania had issued none. As the July 1 cutoff requires firms without authorization to stop operating in the EU, several licensed exchanges are offering transfer bonuses and prizes to attract users from MiCA-unlicensed rivals, highlighting how the regime is beginning to reshape competition in the region.