
The U.S. derivatives regulator is examining Polymarket’s social media, advertising, wider business practices and U.S. user restrictions after reports of staged trading videos and a Senate inquiry.
The U.S. Commodity Futures Trading Commission, the U.S. derivatives regulator, has broadened its investigation into prediction market platform Polymarket beyond core platform activity to include social media, advertising, staged trades, fake wins and other parts of the business, according to Bloomberg. The scrutiny follows Wall Street Journal reporting that Polymarket hired dozens of mostly college-age creators to film fake trading videos intended to attract users, and comes after Senators Adam Schiff and John Curtis asked the CFTC on Thursday whether it was examining the company’s advertising and restrictions on U.S. users. The pressure adds to Polymarket’s regulatory challenges as its main platform has been technically barred from serving U.S. users since a 2022 settlement with the CFTC.