DL News taken over by new owner, DefiLlama says

DefiLlama said the outlet’s website and X account changed hands after DL News shut down in May, and warned users that future posts and outreach no longer carry its endorsement.

Summary

DL News has been taken over by unidentified buyers after ending editorial operations in May 2026, prompting DeFiLlama to sever ties with the brand and warn that any future posts or outreach should not be treated as endorsed by the analytics platform. In a July 1 statement on X, DeFiLlama said new owners had assumed control of the @dlnews website and assets and were expected to resume publishing soon. Core developer 0xngmi went further, telling users not to trust anything published under the DL News name and saying DeFiLlama had unsuccessfully tried to buy the assets after the shutdown. DL News was launched in 2022 as DeFiLlama’s news arm, but the two operations split after a 2023 dispute over a proposed LLAMA token and the newsroom later operated separately. Director Paige Aarhus said on May 7 that DL News was closing because readership had fallen and AI had hurt search traffic, even as its commercial arm DL Research posted 270% revenue growth in 2025 and surpassed seven figures. The buyers have not identified themselves, leaving questions over whether the outlet can retain credibility once publishing resumes.

Terms & Concepts
  • LLAMA token: A proposed token tied to the DeFiLlama ecosystem that was at the center of a 2023 dispute.
  • organic traffic: Website visits that come from unpaid search engine results rather than ads or direct promotions.
  • search traffic: Visitors arriving at a site through search engines, a key source of audience for digital publishers.