
The deal brings the watch and jewelry brand fully into Timex Group’s portfolio, with the buyer planning more investment in product innovation, brand building, and global capabilities.
Timex Group said it has completed its acquisition of Daniel Wellington, taking full ownership of the watch and jewelry brand after first buying a 25 percent stake three years ago. The company said the move will support Daniel Wellington’s next phase of growth through greater investment in product innovation, brand building, and expanded global capabilities. Daniel Wellington will continue operating as a distinct brand within the group while drawing on Timex Group’s infrastructure across design, sourcing, manufacturing, distribution, digital consumer engagement, and brand building. Timex Group said the acquisition also advances its strategy of building a portfolio of distinctive global brands. Financial terms were not disclosed.