The PRNewswire-announced rollout brings Flytxt’s NEON-dX platform to Digicel T&T’s prepaid and postpaid operations, extending an existing group relationship after an earlier deployment at Wizze.
Flytxt said it has begun deploying its cloud-native NEON-dX platform at Digicel Trinidad & Tobago, extending its relationship with Digicel Group after a previous implementation at Wizze. The initial go-live is designed to support always-on Customer Value Management, or CVM (customer engagement and value optimization), across Digicel T&T’s prepaid and postpaid businesses. The company said the platform combines AI and automation to improve customer segmentation, targeting, hyper-personalization and real-time decisioning for lifecycle marketing, upsell, cross-sell and retention. Flytxt said the system is intended to help Digicel Trinidad & Tobago shift from fragmented, manual campaign processes to a more centralized and scalable engagement model by unifying customer intelligence, AI-driven decisioning and omni-channel campaign automation. Flytxt CEO Dr. Vinod Vasudevan said telecom operators in competitive, high-volume markets increasingly expect AI to continuously optimize customer experience and growth. Flytxt said the deployment should also strengthen Digicel T&T’s omni-channel customer engagement across digital touchpoints, allowing marketing teams to respond more quickly to customer behavior changes with personalized offers and contextual actions. Digicel Group serves consumers across 25 markets in the Caribbean and Central America, while Flytxt said it partners globally with more than 75 telecom companies supporting over one billion mobile consumers. In its company description, Flytxt said it works with over 80 enterprises across 50+ countries.