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Binance launches BTC Yield with 100,000 USDC subscriber reward pool

Binance launches BTC Yield with 100,000 USDC subscriber reward pool

The open-ended Bitcoin covered call strategy uses deposited BTC as collateral to sell call options, distributing most premiums through weekly BTC payments and gains in BTCY.

BTC
USDC

Fact Check
The official Binance Square announcement confirms BTC Yield is an open-ended (no fixed maturity), professionally managed covered call strategy for long-term Bitcoin holders, with a launch promotion sharing a 100,000 USDC-valued prize pool. This is corroborated by the official @binance X post and Odaily reporting. All elements of the claim are directly supported by primary sources.
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Summary

Binance said on July 7 that it launched BTC Yield, an open-ended, BTC-denominated yield strategy for long-term Bitcoin holders looking for potential returns without frequent trading. The company described the product as a Bitcoin covered call strategy that uses deposited BTC as collateral to sell BTC call options, a structure designed to generate income from option premiums against held assets. Binance said most of that premium is distributed to participants through weekly BTC payments and gains in the value of the internal holding, BTCY. The exchange also said it is among the first mainstream crypto platforms to offer the product to both retail and institutional users, and is supporting the launch with a 100,000 USDC reward pool for eligible subscribers.

Terms & Concepts
  • covered call: Options strategy that generates income by selling call options against an asset that is already held.
  • BTC-denominated: Priced, measured, or settled in Bitcoin rather than another currency.
  • BTC call options: Contracts tied to Bitcoin that can be sold to collect premiums, typically in exchange for capping some upside exposure.