The crypto exchange will be the cycling team’s exclusive partner across exchange, blockchain trading platform and crypto wallet categories, with branding to appear on team vehicles during the three-week race.
KuCoin said it has partnered with UAE Team Emirates – XRG, with the sponsorship set to make its public debut at the 2026 Tour de France. Under the agreement, KuCoin will be the team’s sole partner in Cryptocurrency Exchanges, Blockchain Trading Platforms and Crypto Wallet Services, and its branding will appear on team buses, support vehicles and fleet cars throughout the three-week race. KuCoin CEO BC Wong said the tie-up reflects shared values around innovation, precision and long-term excellence. The deal also expands KuCoin’s global sports sponsorship portfolio, and the company said further initiatives involving UAE Team Emirates – XRG and Tadej Pogačar will be announced later this season.