The expanded 48-team tournament is projected to top $3 billion in ticketing and hospitality as FIFA also prepares U.S. media-rights talks for the 2030 and 2034 men’s World Cups and expands crypto and blockchain partnerships.
FIFA says the 2026 World Cup is on course to generate about $9 billion, including more than $3 billion from ticketing and hospitality, as the expanded 48-team, 104-match tournament across the United States, Canada and Mexico attracts record group-stage attendance. Broadcasting and sponsorship remain the main revenue drivers, while FIFA is also preparing formal discussions within three months for U.S. media rights to the 2030 and 2034 men’s World Cups, where it is reportedly seeking $1.5 billion to $2 billion per tournament. Crypto and blockchain have become a more formal part of FIFA’s commercial strategy through Kraken’s sponsorship, ADI Predictstreet’s prediction-market deal, FIFA Collect digital collectibles and blockchain-based ticketing tests using Avalanche.