The company released its first in-house image-generation model for consumers and advertisers while opening a public preview of Muse Spark 1.1 with usage-based pricing for developers.
Meta this week broadened its proprietary AI push with two Muse releases: Muse Image, its first in-house image-generation model for creators and advertisers, and Muse Spark 1.1, an updated coding- and agent-focused model now offered in a public API preview with pricing. Muse Image is rolling out free across Meta AI surfaces including the Meta AI app and site, WhatsApp direct messages and Instagram Stories, with paid tiers and Meta One subscriptions for heavier use, while ad tools in Advantage Plus will begin receiving Muse Image-powered variants in coming weeks. Separately, new Muse Spark 1.1 API accounts get $20 in free credits before pricing of $1.25 per million input tokens and $4.25 per million output tokens applies, with access expanding gradually via waitlist. The launches reflect Meta's effort to reduce reliance on third-party models, monetize proprietary AI systems and show returns on heavy infrastructure spending.