Pomerantz probes Celsius Holdings after Texas investigation into energy-drink marketing

The law firm said it is investigating whether Celsius and certain officers or directors engaged in securities fraud after Texas opened a probe into the marketing and safety representations of its high-caffeine drinks.

Summary

Pomerantz LLP said it is investigating claims on behalf of investors in Celsius Holdings, Inc. after Texas Attorney General Ken Paxton announced a June 4, 2026 investigation into whether the company's high-caffeine energy drinks were being marketed to children and teens. The probe will examine whether Celsius and its subsidiary Alani Nutrition, which makes the Alani Nu energy drink, violated the Texas Deceptive Trade Practices Act by misrepresenting the safety of their products. Celsius shares fell $2.26, or 7.53%, to close at $27.75 on June 4, 2026, after news of the investigation. Pomerantz said it is examining whether Celsius and certain of its officers and directors engaged in securities fraud or other unlawful business practices.

Terms & Concepts
  • securities fraud: Deceptive or misleading conduct that can harm investors in the securities market
  • Texas Deceptive Trade Practices Act: A Texas consumer-protection law used to challenge misleading or deceptive business conduct