
Bezos is expected to provide $2 billion and Coatue $4 billion as Blue Origin turns to outside capital while competing with SpaceX in launch, lunar and satellite markets.
Blue Origin is seeking $10 billion in its first major outside funding round at a $130 billion valuation, with Jeff Bezos expected to contribute $2 billion and Coatue Management $4 billion, while the rest would come from institutional investors. The move marks a break from the company’s long-standing reliance on Bezos’s personal funding and comes as Blue Origin tries to accelerate competition with SpaceX across orbital launch, lunar landers and satellite infrastructure. The fundraising push comes as Blue Origin works to close a long-standing gap with SpaceX in launch and government business. Since 2008, the federal government has paid SpaceX about $15.7 billion for contract work versus about $2.9 billion for Blue Origin, though Fortune’s analysis of federal spending data said Blue Origin’s contracts could eventually be worth nearly $30 billion if NASA exercises all options, compared with roughly $27.6 billion for SpaceX. NASA awarded Blue Origin a $3.4 billion Artemis contract in 2023 to develop a second human landing system after first selecting SpaceX’s Starship-based lander. Blue Origin is also pushing into areas where SpaceX is already entrenched. Amazon’s Leo satellite network, formerly known as Project Kuiper, had launched more than 375 satellites as of early July 2026, trailing SpaceX’s constellation of more than 10,000. Blue Origin’s New Glenn rocket, central to both its launch ambitions and Amazon’s satellite deployment plans, suffered a May 28 explosion that destroyed the test vehicle, although the company said it is still targeting a return to flight this year.