SNS Insider says cloud platforms and generative AI are widening adoption across industries, with software leading 2025 revenue and healthcare, SMEs, Europe and Asia Pacific projected to grow quickly.
The workflow automation market was valued at USD 24.81 billion in 2025 and is projected to reach USD 64.88 billion by 2035, expanding at a CAGR of 10.09%, according to SNS Insider. The report says demand is being driven by software that automates repetitive business tasks such as approvals, data entry and document management across banking, healthcare, manufacturing and retail, with cloud-based platforms, low-code tools and generative AI helping broaden adoption. Software accounted for 68% of the market in 2025, BFSI represented 26% of revenue, and North America led regionally with about 37% of revenue. Cloud deployment is forecast to grow at a 15.22% CAGR from 2026 to 2035, while services, healthcare and SMEs are also expected to outpace the broader market. Asia Pacific is identified as the fastest-growing regional market, while Europe is projected to expand at an 18.70% CAGR.