CR Fitness Holdings says the new 40,000-square-foot Dallas-Fort Worth-area club reflects a $12 million investment and is expected to create more than 70 local jobs.
Crunch McKinney is launching with a one-day Cyber Sale on Saturday, July 11, offering founding membership rates starting at $9.99 per month with $0 enrollment fees. The new club at 8551 Eldorado Parkway, Mckinney, TX 75070 spans 40,000 square feet, represents a $12 million investment, and brings Crunch Fitness’s 3.0 club format to the Dallas-Fort Worth area. Southwest Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, said the first 500 members who join online at CrunchMcKinney.com will receive perks including a limited-edition t-shirt, discounts on personal and small-group training, and other offers. An in-person Cyber Sale Party will run from 9 a.m. to 5 p.m., giving visitors a chance to tour the facility, meet staff, and preview amenities before opening. The club will include strength and cardio areas, Olympic squat racks, performance turf, HIITZone™, and studios for cycling, hot yoga, reformer Pilates, boxing, and Abs & Glutes, alongside recovery features such as HydroMassage®, tanning, saunas, and other wellness offerings. CEO Tony Scrimale said the location will add 24-hour access five days a week alongside normal weekend hours. The site is expected to create more than 70 local jobs across training, fitness, sales, operations, member services, and leadership roles. Southwest Fitness Holdings said it currently operates 13 Crunch gyms in the Dallas-Fort Worth area, with five more coming soon to Arizona, and is on track to operate nearly 20 in Texas by the end of 2026, while parent company CR Fitness Holdings serves over one million members across 96 Crunch Fitness locations.