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Phoebe Gates says Phia raised $43 million as Bloomberg flags affiliate issue

Phoebe Gates says Phia raised $43 million as Bloomberg flags affiliate issue

AI shopping startup Phia says it fixed a code release that caused some sales misattributions after Bloomberg reported the browser extension claimed referral commissions on purchases it did not drive.

Fact Check
The original Bloomberg report (Bloomberg Law: 'Gates Heir's Shopping App Claimed Sales It Didn't Drive') confirms that Phia, co-founded by Phoebe Gates, allegedly reported/claimed sales it did not drive, based on findings by independent researcher Ben Edelman. Business of Fashion and NDTV corroborate that the app overrode legitimate affiliate referrals and diverted commissions. This matches the claim's substance precisely, including the affiliate-tracking attribution concern. The claim describes the allegations accurately.
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