The programs have become a summer hit among parents, with some camps putting CEO and CTO badges on children under 10 and staging startup pitch events.
AI-themed study camps have emerged as a new summer trend among parents in China, with some programs charging nearly 30,000 yuan to package children younger than 10 as startup-style executives. The camps reportedly give children CEO and CTO badges, coach them with scripted lines, and have them take part in entrepreneurship roadshows. Some organizers also claim children can create an AI company in six days, underscoring how AI enthusiasm is being marketed through premium educational experiences for families.