Binance said it serves more than 323 million users in 100-plus countries and is expanding beyond crypto into stocks, ETFs and tokenized securities, while executives highlighted trust, compliance and simpler products as key hurdles.
Binance used its ninth anniversary to pair updated growth metrics with a broader strategy to evolve from a crypto exchange into a global multi-asset platform. The company said it has more than 323 million registered users across over 100 countries, cumulative trading volume of more than $156 trillion, and a long-term goal of reaching 3 billion users. Binance said it is expanding into stocks, ETFs, pre-IPO perpetuals and tokenized securities, while He Yi and Richard Teng said the next phase depends on maintaining user trust, meeting global compliance requirements and making complex financial services easier to use.