The limited-edition program is part of Jones Soda’s 30th anniversary push and will be sold at retail and through its direct-to-consumer channel with exclusive packaging and extras.
Jones Soda Co. said it is bringing back its limited-edition collaboration with Crayola, launching a Crayola x Jones Soda 6-Pack during the back-to-school summer season as part of the company’s 30th anniversary “Dirty 30” campaign. The seasonal release will be sold at retail and online through Jones Soda’s direct-to-consumer platform, with retail boxes containing six bottles and one collectible 6-pack box, while direct-to-consumer orders will include the box, four coloring pages, and one 8-pack of crayons. The assortment includes six flavors tied to Crayola colors, including a new Fruit Punch Soda inspired by Razzmatazz, alongside Orange & Cream Soda, Pineapple Cream Soda, Green Apple Soda, Berry Lemonade Soda, and Fufu Berry Soda. Jones said the program is intended to lift retail visibility and online demand during a key seasonal shopping window, while extending a broader strategy centered on limited-edition collaborations, premium packaging, and digitally enabled consumer engagement.