The Beijing-based health marketing provider said the framework agreement will add AI digital humans, automated content generation and workflow automation for campaigns across Douyin, WeChat and other Chinese platforms.
Haoxi Health Technology Limited said it has signed a strategic cooperation framework agreement with NOVA MEDIA to build an AI digital marketing system for its health and wellness marketing business. The planned system is designed to combine AI digital humans (virtual AI-generated presenters), automated content generation and end-to-end workflow automation to support content production and broader marketing operations. The companies said the collaboration will focus on automating creative content generation and improving intelligent decision-making for digital marketing services delivered to HAO's client base across Toutiao, Douyin, WeChat and Sina Weibo. Haoxi said the partnership supports its push into AI-enabled marketing solutions and builds on its existing business helping healthcare advertisers lower costs, improve efficiency and win customers through online marketing, particularly short-video campaigns.