Binance shifts toward payments-focused super app with stablecoins at the center
Binance is expanding beyond crypto trading with stablecoin payments, U.S. stocks and ETFs, and bStocks tokenized equities for eligible non-U.S. users, with emerging markets driving much of the early demand.
Binance says it is pushing beyond cryptocurrency trading toward a payments-centered super app, with stablecoins linking transfers, spending and investment products on one platform. As part of that strategy, the exchange added more than 7,000 U.S. stocks and ETFs for eligible users outside the United States and launched bStocks, a tokenized securities product that reached $100 million in assets under management within 15 days of its June 11 launch before surpassing $1 billion in assets and about $3 billion in cumulative trading volume by early July, according to Binance. The company says demand has been especially strong in emerging markets, where users often face limited access to foreign investments and traditional banking services.
- stablecoins: Digital tokens designed to hold a steady value and are widely used for payments, transfers and settlement.
- super app: A platform that combines multiple services, such as payments, trading and investing, within one application.
- tokenized securities: Blockchain-based tokens representing traditional securities, such as shares of publicly traded companies.