WebX2026 sessions highlight prediction markets’ structure, regulation and Japan outlook

Keio University professor Toyotaka Sakai and Limitless CEO CJ Hetherington discussed collective-intelligence market design, internal governance use cases, U.S. regulation and prospects for prediction markets in Japan at WebX2026.

Summary

WebX2026 featured sessions examining prediction markets from both academic and industry perspectives. On July 14, 2026, Keio University professor Toyotaka Sakai said prediction markets apply collective intelligence, contrasted them with structural flaws in opinion polls, and reviewed order-book and market-maker models as well as internal corporate governance use cases. In a separate Limitless stage session, Limitless CEO CJ Hetherington discussed what is driving prediction market growth, the U.S. regulatory response and the outlook for Japan, in a discussion moderated by Asif Hinsa of Asia Web3 Alliance Japan.

Terms & Concepts
  • prediction markets: Markets or platforms where participants trade on event outcomes to express and aggregate probabilities.
  • order-book models: Trading systems that match participant buy and sell orders directly.
  • market-maker models: Systems in which a quoted counterparty or liquidity provider facilitates trading.