Consumer spending on 214 NSFW and romance apps across Apple App Store and Google Play reached $162.8 million in the first half of 2026, with Zeta leading at about $33 million.
AI companion apps have generated about 165 million downloads and $427.3 million in consumer spending across the Apple App Store and Google Play since ChatGPT launched in late 2022. The figures, provided by Appfigures to Decrypt, cover 214 NSFW and romance AI companion apps, underscoring how quickly the category has turned into a meaningful mobile-app revenue segment. Spending accelerated in the first half of 2026, when “AI girlfriend” and related apps brought in $162.8 million. Zeta led that period with about $33 million, followed by Tipsy Chat, ChatBox, Crushie AI, and Emochi.