MarketsandMarkets sees event management software market reaching $36.8 billion by 2031

MarketsandMarkets said the global event management software market is projected to rise from USD 18.6 billion in 2026 to USD 36.8 billion by 2031, representing a CAGR of 14.6%. The report also cited a 2025 market size of USD 16.4 billion. North America is described as the largest regional market, supported by dense corporate event activity and broad enterprise software adoption, while Asia Pacific is expected to post the fastest growth through 2031. By offering, the service segment is forecast to grow at the highest rate of 13.8%, and by organization size, SMEs are expected to expand at the fastest rate of 13.3% during the forecast period. Conferences are estimated to account for the largest share of event types at roughly 24.7% in 2025, while corporate enterprises are expected to hold 46.2% of the market in 2025 and agencies are projected to grow fastest at a 17.3% CAGR. The release said event marketing software is expected to register the highest CAGR among software segments, driven by demand for integrated website building, email campaigns, social promotion and campaign analytics that connect directly to registration data. It added that corporate events are poised to hold the largest share by event format as enterprises seek platforms that can manage high attendee volumes, connect with CRM and collaboration tools, and support in-person, virtual and hybrid programs from a single system. MarketsandMarkets listed Cvent, Eventbrite, Zoom, Stova, RingCentral, Momentus Technologies, Bizzabo, Whova, and Zoho Cisco among top companies in the market.