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Orange Juice completes $40 million financing with Ricardo Salinas as anchor investor

Orange Juice completes $40 million financing with Ricardo Salinas as anchor investor

The permanent-capital company plans to buy profitable businesses, hold them indefinitely and convert part of retained earnings into a bitcoin treasury as it eyes a future public listing.

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Fact Check
The company's own announcement ('Introducing ORANGE JUICE') and the official PR Newswire release both confirm the $40 million raise, Ricardo Salinas as anchor investor, the Bitcoin treasury, co-founders Jeff Booth, Lyn Alden, Nico Lechuga and Andi Pitt, and plans for a future public listing. Crypto Briefing corroborates independently. Every element of the claim matches the primary sources.
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Summary

ORANGE JUICE has raised $40 million to launch a permanent-capital company that plans to acquire small and mid-sized businesses, improve their operations and build a bitcoin treasury from a portion of retained earnings. The firm said it will hold acquired companies indefinitely rather than follow the traditional private equity model of reselling portfolio businesses after several years. Ricardo Salinas joined as anchor investor, while the founding group includes Jeff Booth, Lyn Alden, Nico Lechuga, Andi Pitt, Adrian Steckel and Ruben Zweiban. Alden announced the raise on July 15, 2026, from the company’s headquarters in Westport, Connecticut. Salinas, founder and chairman of Grupo Salinas, said he backed the company because it combines cash-flowing businesses with a bitcoin treasury. Zweiban, the operating partner overseeing daily operations, previously served as a Navy SEAL officer, worked at BofA Securities and JPMorgan Asset Management, and most recently was chief investment officer of a billion-dollar private multi-family office. The company intends to pursue a public listing in the future, framing it as a way to create a liquid acquisition currency and gain access to capital markets rather than provide an early investor exit.

Terms & Concepts
  • permanent-capital company: A company structured to own businesses for the long term instead of selling them on a fixed fund timetable.
  • bitcoin treasury: Bitcoin held by a company as part of its corporate reserve assets.
  • retained earnings: Profits a business keeps after distributions and can reinvest into growth, acquisitions or reserve assets.