
Base says its two-year bet on onchain social missed the mark and will refocus on trading, stablecoin payments and AI agents as Jordan Fish, known as Cobie, takes over the app within Coinbase.
Base is accelerating its move away from onchain social products toward trading, stablecoin payments, tokenization and AI agents after creator Jesse Pollak said the network’s two-year bet on social apps was wrong. Pollak said the market around Farcaster, Zora, miniapps and creator coins had "disintegrated completely," leaving Base behind in perpetuals, prediction markets, tokenization and enterprise payments. He has handed the consumer Base app back to Coinbase, where Jordan Fish, known as Cobie, said he now leads trading products including the Coinbase app, Coinbase Pro and the Base app following Coinbase’s October 2025 acquisition of his fundraising platform Echo for about $375 million in cash and stock. The reset comes as competition intensifies with Robinhood Chain, another Ethereum Layer 2, which has gained traction in tokenized securities, memecoin trading and decentralized exchange volume.