The new tool lets advertisers and agencies match target account lists with ECN’s premium office audiences across the UK, France and Germany.
Executive Channel Network (ECN) has launched ABM Matcher, a planning tool designed to help advertisers and agencies test target account lists against the company’s premium office-based audiences in the UK, France and Germany. The product is aimed at brands using account-based marketing, or ABM, and is intended to connect digital-style audience targeting with digital out-of-home, or DOOH, media planning. The tool, available on ECN’s new website, allows users to securely upload target account lists and identify companies that align with ECN’s addressed office audiences. ECN said that can help advertisers spot opportunities to reach professionals and business decision-makers in premium workplace environments. ABM Matcher is part of a broader planning resource suite on the site, which also includes audience analytics, programmatic advertising resources, location analysis, and a knowledge hub. ECN said the platform gives advertisers a single entry point to assess its capabilities and premium workplace media network. Charles Parry-Okeden, global managing director of ECN, said ABM has become a core strategy for many B2B advertisers, but applying those principles to out-of-home planning has not always been straightforward. He said ABM Matcher is designed to simplify that process and support more informed planning decisions before campaigns launch. The company said the release reflects continued investment in audience analytics, planning tools and technology, while responding to growing demand for data-led, audience-targeted advertising solutions.