The Nasdaq-listed company said the restructuring completes its exit from inherited social commerce and software operations, with about $4 million in annual operating expense reductions expected to affect Q2 2026 results.
TON Strategy Company said it is exiting the traditional social e-commerce and software businesses it inherited from Verb Technology to concentrate on Gram asset management and support for the TON ecosystem. The Nasdaq-listed company said the shift includes winding down MARKET.live's agency and live-streaming services and LyveCom's social commerce operations. It began reducing low-margin service contracts in March 2026, and has since terminated vendor partnerships and reduced personnel, aiming to lower annual operating expenses by $4 million. The company said the financial effects of the restructuring are expected to be reflected in its Q2 2026 earnings report.